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Why Millennials Matter in the Wine Industry

Why Millennials Matter in the Wine Industry

Although some of them haven’t yet reached the legal drinking age, Millennials are turning the wine industry on its head.  Why?  Simply put, Millennials drink more wine than anybody else in the country.  In 2015, Millennials consumed 159.6 million cases of wine alone, a figure that accounts for a whopping forty-two percent of the wine consumption in the entire nation.  To put that in perspective, that’s about 23 bottles of wine per Millennial per year (not even discounting for the underage ones).  Their per capita consumption is exceptionally high...