Most industries we work in face a higher degree of competitive rivalry than they ever have due to a combination of rapid globalization, market entry by more nimble and cost advantaged start-ups, innovation by their traditional competitors and the emergence of new customer engagement models (e.g., digital channels).  Even the most well established, including those whose industries have been relatively stable for half a century, are increasingly concerned about how to either retain or aggressively grow share at the market and customer level.  The key question is how to do that without pulling on the easiest and most destructive lever at their disposal: price.

We have helped clients, ranging from those who already occupy a leadership position to those who only possess a toe-hold in the market, design fact-based strategies to outmaneuver the competition and gain share.  Specifically, we help clients:

• Benchmark the value and impact of their commercial strategies to-date
• Map and better define the competitive landscape
• Understand the basis of competition and share, including the shifts caused by many of the disruptive forces they are experiencing
• Define how well or poorly they are positioned within the market
• Identify specific, actionable steps they can take to enhance their competitive position and gain share
• Put share gain strategies into action