We've uncovered a tight correlation between manufacturer and industrial player brand strength and the resulting revenue, margin and operating profit performance of a company (r-squared = 0.648 on a recent client assessment).  And our peers at McKinsey, Deloitte and others have found similar correlations with financial performance in B2B segments, including direct links to EPS, a metric near-and-dear to the Boardroom.  Our colleagues at B2B players should take a step back and think about whether their brand management activities simply consist of an amalgam of Marketing / PR efforts or whether they truly possess a coherent brand strategy...